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In a word - Fun.

Wii isn't about epic gaming or complicated storys (but it can be) Wii is about simple accessible fun for every member of the family. It's a system what women, kids, retired people and lapsed gamers enjoy.

No one has to learn to play with 2 analog sticks and a dozen buttons. It eases new players in with very simple, intuitive controls and quick, fun.

Wii is all about playing together. SSB Brawl, Mario Kart, Wii Sports, and the ton of 'party' & family games, in fact even shooters like QoS 007 and CoD5 on Wii offer ways to play with others in your house. That's why it appeals so much - PS3/360 is all about playing alone (yes online is still alone) but the Wii is about playing together (but there's still lots of solo play to if you want.

Motion controls - Tiger Woods sells best on Wii for a reason. It feels like your playing. I expect Shawn White Snowboarding will do similar. Now Wii has actually fallen a little short of it's promise here but with WiiMotion Plus coming to give true 1:1 we can all start playing those games we've really envisioned.

Mass appeal. Face it, as a life long gamer, you've always been that - a 'gamer' a branded subset of society. Wii isn't aiming at 'gamers'. Wii is a system for everyone. Many people who own a Wii don't consider themselves 'gamers' at all. And by standard diffenition they are not. They don't play everyday like you, they play maybe a couple times a week or couple times a month and or the play for short intervals not long sessions. Wii is easy to fit into a busy like. Wii has games that appeal to every member of the family.

Designed for women. Women decide most of the purchases in a home and everything about the Wii is designed with women in mind; colour, size, sound, energy efficiency, games, kid appeal, Wii Fit, etc. It's no unmanly but unlike the PS3/360 it was female appeal.

I could go on but you should have the idea by now.