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ultraslick said:
You will get a lot of answers, but the main one is because there is really only one console out there for kids 12 and under right now... the wii!

There are a ton of young gamers and the hd consoles might be a lot to handle for what could in many cases be their very first video game console.

We grew up with games, so the choice is simple.... play the best.

But to a much larger audience the choice becomes... play what you can, play what doesn't use 2 analog sticks (this throws a lot of new comers off), and play what your parents will buy you for Christmas.

These people dont own cars, they cant even get into a PG-13 movie in many cases.

These are the consumers of the Nintendo wii.

 

in addition to wat ultraslick said, besides kids, women are also becoming the main consumer of the wii.

Lots of females frens of mine, which are not interested in gaming in the previous generations, suddenly they bought a wii this generation because to them, those controllers and games of xbox and ps are always too complicated and hard to play. but wii make gaming accessible to anyone with common sense.

n boy oh boy if you manage to penetrate the women's market, it means that u are guarranteed big money!! look at the shops out there, 80% of them are selling women's goods! women love shoppin ma fren ;)