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Just to finish the above article:

http://multiplayerblog.mtv.com/2008/11/05/why-activision-let-go-of-ghostbusters-and-50-cent-games/

"Those of you out there who love new, original games and therefore may bristle at that Kotick quote should be mindful of the businessman’s follow-up: “You still need to have production of new original property but you have to do it very selectively… the focus at retail and for the consumer is to continue to be o the big narrow and deep high profile release strategy… We’ve had enough experience that I think the strategy we employ is the most successful.” He noted that the number of successful original games released in the last several years can be measured as a mere single-digit percentage of all games brought to market."

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Mind you, the flaw remains blatantly obvious, but I figured the guy should have a chance to explain his reasoning, at least.