astrosmash on 06 November 2008
| Kantor said: It will lose Sony money, but what's worse? Losing some money, or losing a brand name? Sony needs to get to work at making the PS3 easier to manufacture and easier to produce. If the PS3 got to US$300, the X360 would die once and for all. |
Companys tend to place huge value on brand name, so I guarentee you this thought has been in their heads for a lot longer than it has been in yours. They definately have a very good idea just how much they can afford to lose. And I can guarentee you they have been working constantly to bring down manufacturing costs since before it was released.
You have some good points, but I can't imagine why you would think any of this would be news to Sony.
