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^^^^ at $50/copy x 400k, that's 20 mil for a game that cost 3.5 mil to make, in other words a profit of 16.5 mil. I'd call that successful. Now if its a HD game, thats a different story, as the development might cost as much as 20-30 mil. An HD game MUST break the mil mark in order to turn a profit in many cases. This is why a lot of devs like making Wii games. Easier turnaround to profitability.