Because he is a believer of the "values" of a product.
BTW I'm waiting for Sky Render to read about "values vs costs" 
“In the entertainment business, there are only heaven and hell, and nothing in between and as soon as our customers bore of our products, we will crash.” Hiroshi Yamauchi
TAG: Like a Yamauchi pimp slap delivered by Il Maelstrom; serving it up with style.







