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Microsoft's target for Halo 3 is a US$155 million opening day which would surpass even the opening box office record for a movie in the U.S. (Spider-Man 3 with US$151 million).  The previous entry in the Halo series opened at US$125 million so it will be interesting to see if they will be able to beat it so soundly.

What I'm really curious about is exactly how many copies are going to have to be sold to get US$155 million...  Any numbers would have to take into account the higher prices of the limited and legendary editions of the game.

http://www.gamesindustry.biz/content_page.php?aid=27639