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Sales - Blizzard ($) - View Post

» Blizzard has spent $200 million on WoW

Apparently during their conference call with analysts yesterday Activision-Blizzard disclosed that they've spent $200 million maintaining World of Warcraft. This figure includes costs for all the staff, servers, and customer service, which is actually the largest expense.

While this initially may sound like a lot, it's estimated that Blizzard rakes in over $100 million each month in subscription revenue, so it's pretty safe to say that WoW has been worth every penny.

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WoW is right.