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Games standpoint? In-house. Look at Nintendo, hardware and software are designed together. Sony is the same, all 1st party games take advantage of cell.

Business standopint? Paid exclusive. Most of the advantages, none of the risk.



PC + Wii owners unite.  Our last-gen dying platforms have access to nearly every 90+ rated game this gen.  Building a PC that visually outperforms PS360 is cheap and easy.    Oct 7th 2010 predictions (made Dec 17th '08)
PC: 10^9
Wii: 10^8