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The DVD market in the United States is huge, so ~10% of the market for Blu-Ray at this point is great. Of course standalone Blu-Ray player sales have tripled and the PS3 will find its way into many new homes this holiday season (as will HDTVs), holiday season 2009 Blu-Ray's market share may well be multiple times of what it is now.

Digital distribution of course has a future as well, IMO it can't replace Blu-Ray's role in the market for a very long time to go and hopefully never fully replace disc media people can buy at the stores. Looking at myself, I would be interested to buy certain TV series online but top high quality movies like Lord of the Rings or Ice Age I want to own on Blu-Ray.



Naughty Dog: "At Naughty Dog, we're pretty sure we should be able to see leaps between games on the PS3 that are even bigger than they were on the PS2."

PS3 vs 360 sales