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This $44k may not be a ton of money in the grand scheme of things, but it's INCREDIBLY well-spent. Think about it--millions of people play these games. Let's say 20 million people play those games online.

Half of XBL gamers are probably underage to vote, and likely only about 60% of those remaining are from the USA, so that would be six million potential voters that would see these ads.

Assuming all of these voters were to vote for Obama after seeing the ads, that would be six million votes for .73 cents each.

Now, think about all the gamers outside of XBL that simply hear this news--here's a politician in the highest possible position that isn't going to go after games. In fact, he'll be supporting them. That's an untold number of votes right there, as well. I wouldn't be surprised if that got him another 1.5-2 million.

And all that just for $44k.



Could I trouble you for some maple syrup to go with the plate of roffles you just served up?

Tag, courtesy of fkusumot: "Why do most of the PS3 fanboys have avatars that looks totally pissed?"
"Ok, girl's trapped in the elevator, and the power's off.  I swear, if a zombie comes around the next corner..."