Upscaling to 1080p on a 1080p TV makes no differance. Unless you have a piece of crap the game will look exactly the same. I have a 50in A3000 Sony SXRD and my 360 looks exacttttly the same in 720p as it does in 1080p. The same goes with Lair and a couple other PS3 games. If I force the PS3 to put out 720p on a 1080p game it still looks the same.
No matter how you do it upscaling 720p content is always going to look the same on a good 1080p TV. The only way 1080p makes any differance is if a game is native 1080p. So unless devs start learning how to match Killzone 2 at 1080p their is no need to worry about it.
note: I can understand those with out dated HD displays that need 1080i, and I support your cause.
Stop hate, let others live the life they were given. Everyone has their problems, and no one should have to feel ashamed for the way they were born. Be proud of who you are, encourage others to be proud of themselves. Learn, research, absorb everything around you. Nothing is meaningless, a purpose is placed on everything no matter how you perceive it. Discover how to love, and share that love with everything that you encounter. Help make existence a beautiful thing.
Kevyn B Grams
10/03/2010
KBG29 on PSN&XBL
