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I think one factor that may lead to more bitterness this gen in comparrison to other times is the fact that these two businesses have established themselves (and in a large scale) elsewhere before coming onto the VG market.
i.e.
Microsoft is hated the world over for their nonsense as a software company and (fake)* OS provider. SONY as an electronics provider. My point is that for me I hated both companies before they were in videogames. I hated Microsoft for essentially making us pay for OSs that were originally free and that Bill Gated made millions then billions commiting fraud on contracts which any normal person would have seen jail time for. Their software has always been buggy and shoddy and requires several releases and hundreds of dollars for those bugs to be fixed and new ones to arrise.
Also I am 100% convinced spyware came out of Microsoft's Business Offices. When you understand how it works and what it needs to do, Microsoft Source code had to have been used in it's creation. There are only two living people besides Bill with access to it. No, I don't believe cyber vandals are to blame either.

SONY I have hated all my life because MY Personal Experience with them as a company is this. They make something that looks nice and has cool features but, the damn things break so easily that a SONY product will never last, their worksmanship sucks. My father has owned several SONY devices only one of them lasted longer than a year, that was his expensive ass stereo system, which two parts of it broke in 4 years and none of it lasted over 9 years.
I myself owned a few sony products (outside the playstation) and nothing lasted longer than a year. Meanwhile Every single Philips Brand product I have ever bought in my entire life still works fine to this day (I am 25, My first Philips/Magnavox product I got when I was 13) 12 years + never one breakdown.

SO my point is that in some cases people already hate the company for another reason and can't see past it when dealing with videogames. Personally the Playstation model is the only console I have ever owned thats so ridiculous that you need to flip the dumbass thing upside-down for it to play properly and the ports go bad easilly too. and I'll admit my 360 is buggy and I'm not happy withthat either. To me there's no excuse for that.


JUST TO MAKE CLEAR. I am not saying this is the reason or even close to most of the reason. I am just sayng this probably adds to it.



"Let justice be done though the heavens fall." - Jim Garrison

"Ask not your horse, if ye should ride into battle" - myself