Sony UK Boss: US massive land and cheap people

[HappySqurriel]

FishyJoe said: GamesIndustry.biz interview of Sony UK Managing Director. Here is what he has to say about the USA in his attempt to justify UK pricing. If you take what's considered to be the most expensive and the least expensive – consider the US with its massive land and cheap people. Then you look at the UK – a little island where rent and rates are at an absolute premium, and the cost of people is a lot more. The cost of retail is vastly more in the UK than it is in the US and that's before you even stop to consider the US doesn't have VAT at RRP, they put a small amount on afterwards. Whereas, we get stung by 17.5 per cent. And pity the poor Irish and places like Sweden. http://www.gamesindustry.biz/content_page.php?aid=23722

I can't imagine how Sony ever got this PR problem ... It must have been cause by a voodo curse started by Nintendo; it couldn't be that every executive Sony has is a jackass who can't keep their mouth shut.