Very true BrainBox. There have been plenty of games this generation that I think received inflated review scores because of all the hype surrounding the game. It is most likely due to the advertising on the review sites. If a big game gets a bad review, the publisher is likely to pull their advertising dollars in favor of a site where they know that they get good reviews. That's why these reviews read like sales pitches.
On the other hand, Sky did it out of a genuine want to inform VG Chartz users.
It would be great if we could somehow separte reviews from advertising. That seems to be more the case for movies and books. I'm not sure hoe that would be done though, since the two seem so entangled in this industry right now.
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