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Well, if you're wondering where Ubi gets all its money here's the answer:

 

Breakdown of sales by platform

2008/09

NDS 38%
PS3 20%
360 14%
Wii 11%
PC 10%
PSP 3%
PS2 2%

http://www.ubisoftgroup.com/gallery_files/site/270/1042/1827.pdf?PHPSESSID=a7e7dd6437825b39444ac12d9e61f3ee

Seems like all the "Imagine" and "Coach" series are the money makers for Ubi. I'm surprised to see the PS3 over the 360