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ASCII Report 5

Autumn Retail Market Size Transition (July - August)
- Sales revenue in 2007 totaled 113.4 billion yen; the highest in eight years.
(hardware = 50.7 billion yen, software = 62.7 billion yen)
- Sales revenue in 2008 totaled 93 billion yen. A year-on-year decline of 18% or 20.4 billion yen.
(hardware = 36.1 billion yen, software =  56.9 billion yen)

 

ASCII Report 6

Fiscal Year 2008 Game Market Size (April - August)
- Sales revenue in 2007 totaled 269.7 billion yen.
(hardware = 124.6 billion yen, software = 145.1 billion yen)
- Sales revenue in 2008 totaled 225.4 billion yen. A year-on-year decline of 16.4% or 44.3 billion yen.
(hardware = 89.4 billion yen, software =  136.0 billion yen)

 

ASCII Report 7

Pokemon Series (GBA&DS) Sales Comparison
- Pokemon Emerald sold 710,233 on launch week. Total sales are 1,867,298.
- Pokemon Platinum sold 948,168 on launch week.

 

ASCII Report 8

Pokemon Platinum Sales Projection
- Pokemon Ruby & Sapphire sold 5.05 million. Pokemon Emerald sold 1.87 million (37% of R&S).
- Pokemon Diamond & Pearl sold 5.81 million as of Sep. 20th. Pokemon Platinum could reach 2.15 million (37% of D&P).