outlawauron said:
BKK2 said:
DMeisterJ said:
Since MS cut prices and still made money that means Sony needs to too! |
Not really. Sony just revised their forecast for operating income in their game division down ¥30b due to the appreciating Yen. With Microsoft being a US company they are unaffected by this, unlike Sony.
The appreciating Yen basically means that to Sony PS3 has already received a price cut in NA & EU this year. They had originally forecast ¥105/$1, but now expect ¥100/$1. US PS3 has dropped in price from ¥42,000 to ¥40,000. With Euro the drop is larger. They originally forecast ¥162/€1, but now expect only ¥140/€1. EU PS3 has dropped from ¥64,800 to ¥56,000.
Expecting them to cut prices under the current circumstances is pretty unrealistic.
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Sad, but true news. $400 is still a lot. Oh, economy.
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The funny thing is that with the recent drop in value of the Pound, the price of a PS3 in the UK is now below the price of a PS3 in the US.
PS3 UK = £255 + VAT = $393 + Tax
PS3 US = £258 + Tax = $400 + Tax
With higher retail margins and other higher costs of doing business in UK compared to US Sony must be losing quite a bit on PS3 in UK at the moment. Of course when the Pound was high they were probably losing the least on UK PS3, so it kind of evens out.
