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I think the price cut will have a cumulative affect over the long run, especially during slow seasons, but as the holiday season matures there will probably be more impulse buying, most likely the cheaper arcade model. It'll be interesting to see what affect Gow2 and Fable 2 will have on it. When these big titles are out that 200 dollar pricetag especially in America will be too hot to pass up. Don't forget that a couple of months ago 360 was getting beat in all 3 markets, but I knew that wasn't going to last long. I thnk they've accomplished what they wanted