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DirtyP2002 said:

isn't it illegal to say your competitor or a certain product sucks? I know it is in Germany/Europe. So this won't be shown here.

 

Certainly not in Australia, most people just see in as bad business sense.

 

Most adverts do not contain facts, or attempt to persuade, they act subliminally to improve brand recognition, so if you mention your competitor (even in a negative light) they still gain brand recognition.