HappySqurriel said: Forbes.com did a cost breakdown for Gears of War ( http://www.forbes.com/2006/12/19/ps3-xbox360-costs-tech-cx_rr_game06_1219expensivegames_print.html ) http://www.1up.com/do/newsStory?cId=3156044
ON A $60 GAME OF GEARS:
Now, you can break this list down further into fixed costs (Art, programming, marketing, and market development) and per-unit costs (pretty much everything else). The per-unit costs are estimated by this breakdown of being (roughly) $30 and are probably not going to change that much for most of the titles. Fixed costs per-unit estimate also depends on the sales level, for example a $10 Million marketing budget (worldwide) is not a particularly large marketing budget but accounts for $20 for a game that sells 500,000 copies while a $40 Million marketing budget (worldwide) would only represent $10 per game on a game that sells 4 Million copies; most of these games had moderately large marketing budgets. You are correct though, we can't really know whether these titles are profitable or not without knowing about any deals that were made to keep per-unit costs down. |
Very, very informative post. Well done.