BKK2 on 18 October 2008
PES 2009 backed with £2m
Konami reveals huge UK marketing pot for triple-A football title
Konami’s biggest marketing spend ever will help Pro Evolution Soccer 2009 become the fastest-selling title in the franchise’s history, the publisher has told MCV.
The title touches down at retail today (Friday October 17th), and to coincide with its retail release Konami has embarked on a promotional campaign worth £2 million – a sum that will ensure it is the biggest-selling iteration of the famous franchise the trade has ever seen, according to the publisher.
“With PES 2009 being one of the key releases of the year for us, it will enjoy the biggest spend of any Konami title ever,” Konami UK marketing manager Rosemarie Dalton revealed to MCV. “We are spending over £2 million on it this year.
“The campaign is already in progress, with TV advertising well under way featuring Messi and the PES Unites message, and pitch-side hoardings at key Premiership grounds.
“Following this, a widespread online and press campaign, plus key in-store activity will follow. Activity will continue long after the initial launch, and will be updated for a return in the spring when the Wii version is released to retail.”
And when asked whether Pro Evolution Soccer 2009 can trump all previous versions in terms of pre-Christmas sales, Dalton added:
“Yes – every year, PES has grown, and with the new additions and the PES Unites campaign, we are certain that this will continue with the 2009 edition.”
PES 2009, the latest in the award winning series, is available on multiple formats, including PC, PS3, Xbox 360, PS2, PSP and Wii.
Konami reveals huge UK marketing pot for triple-A football title
Konami’s biggest marketing spend ever will help Pro Evolution Soccer 2009 become the fastest-selling title in the franchise’s history, the publisher has told MCV.
The title touches down at retail today (Friday October 17th), and to coincide with its retail release Konami has embarked on a promotional campaign worth £2 million – a sum that will ensure it is the biggest-selling iteration of the famous franchise the trade has ever seen, according to the publisher.
“With PES 2009 being one of the key releases of the year for us, it will enjoy the biggest spend of any Konami title ever,” Konami UK marketing manager Rosemarie Dalton revealed to MCV. “We are spending over £2 million on it this year.
“The campaign is already in progress, with TV advertising well under way featuring Messi and the PES Unites message, and pitch-side hoardings at key Premiership grounds.
“Following this, a widespread online and press campaign, plus key in-store activity will follow. Activity will continue long after the initial launch, and will be updated for a return in the spring when the Wii version is released to retail.”
And when asked whether Pro Evolution Soccer 2009 can trump all previous versions in terms of pre-Christmas sales, Dalton added:
“Yes – every year, PES has grown, and with the new additions and the PES Unites campaign, we are certain that this will continue with the 2009 edition.”
PES 2009, the latest in the award winning series, is available on multiple formats, including PC, PS3, Xbox 360, PS2, PSP and Wii.
MCV
UK Week One Fastest Sellers:
01 Grand Theft Auto: San Andreas PS2 (677k)
02 Grand Theft Auto IV 360 (514k)
03 Grand Theft Auto IV PS3 (413k)
04 Halo 3 360 (411k)
05 Grand Theft Auto: Vice City PS2 (~270k)
06 Halo 2 XBX (260k)
07 Gran Turismo 4 PS2 (~255k)
08 Wii Fit Wii (238k)
09 Pro Evolution Soccer 5 PS2 (~230k)
10 Pro Evolution Soccer 6 PS2 (~216k)
11 Mario Kart Wii (207k)
12 FIFA 09 360 (201k)
13 FIFA 09 PS3 (192k)
14 FIFA 08 PS2 (153k)
15 FIFA 07 PS2 (~150k)
16 FIFA 06 PS2 (~145k)
17 Call Of Duty 4: Modern Warfare 360 (~140k)
18 The Getaway PS2 (~140k)
19 Pro Evolution Soccer 4 PS2 (~140k)
20 Championship Manager 4 PC (139k)
21 World of Warcraft: The Burning Crusade PC (138k)
22 Metal Gear Solid 2 PS2 (136k)
23 WWF Smackdown 2 PSX (~130k)
24 Pro Evolution Soccer 2008 PS2 (~125k)
25 Metal Gear Solid 4 PS3 (122k)
26 Gran Turismo 5: Prologue PS3 (120k)
27 Assassin's Creed 360 (~115k)
28 Rainbow Six: Vegas 2 360 (~114k)
29 FIFA 2004 PS2 (~110k)
01 Grand Theft Auto: San Andreas PS2 (677k)
02 Grand Theft Auto IV 360 (514k)
03 Grand Theft Auto IV PS3 (413k)
04 Halo 3 360 (411k)
05 Grand Theft Auto: Vice City PS2 (~270k)
06 Halo 2 XBX (260k)
07 Gran Turismo 4 PS2 (~255k)
08 Wii Fit Wii (238k)
09 Pro Evolution Soccer 5 PS2 (~230k)
10 Pro Evolution Soccer 6 PS2 (~216k)
11 Mario Kart Wii (207k)
12 FIFA 09 360 (201k)
13 FIFA 09 PS3 (192k)
14 FIFA 08 PS2 (153k)
15 FIFA 07 PS2 (~150k)
16 FIFA 06 PS2 (~145k)
17 Call Of Duty 4: Modern Warfare 360 (~140k)
18 The Getaway PS2 (~140k)
19 Pro Evolution Soccer 4 PS2 (~140k)
20 Championship Manager 4 PC (139k)
21 World of Warcraft: The Burning Crusade PC (138k)
22 Metal Gear Solid 2 PS2 (136k)
23 WWF Smackdown 2 PSX (~130k)
24 Pro Evolution Soccer 2008 PS2 (~125k)
25 Metal Gear Solid 4 PS3 (122k)
26 Gran Turismo 5: Prologue PS3 (120k)
27 Assassin's Creed 360 (~115k)
28 Rainbow Six: Vegas 2 360 (~114k)
29 FIFA 2004 PS2 (~110k)
From last week's thread:
France:
PES 2008 through June 2008:
PS2: 700,000
PS3: 313,000 (including 130,000 bundles)
PC-: 130,000
360: 123,000
Wii: 100,000
NDS: 60,000
Total: 1.5m
PES 2007 through June 2007:
Total: 1.3m
PES 2008 through June 2008:
PS2: 700,000
PS3: 313,000 (including 130,000 bundles)
PC-: 130,000
360: 123,000
Wii: 100,000
NDS: 60,000
Total: 1.5m
PES 2007 through June 2007:
Total: 1.3m
For those questioning PES performance on 360, it has a major disadvantage as Microsoft make it difficult to apply the option files. Due to this the PES community concentrates on making option files for the PS3 version and don't give as much support to 360 version.
