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I smirk at the people here that pretend they know better what Nintendo customers want than Nintendo itself. Or at those reviewers, but that's not new.
The truth is that these reviewers were irrelevant since a long time, and the Wii is making them even more irrelevant. I can tell their reviews are not effecting Wii sales one bit, so Nintendo doesn't need to even talk with them, so no advertising from Nintendo, so Wii games get low scores.
But the reviewers still need to give the "hardcore" Nintendo games good scores because of the DS.

When the best game company starts going away from your magazine, I'm not sure the proper behaviour is the one I'm seeing. They made themselves irrelevant, and these kind of reviews will only make the matter worse.
Notice most videogame mags are pretty solely dedicated to hype "hardcore" games. Some even specifically explain they don't review less known game by policy.