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[ZenfoldorVGI]

blackstar said:

 

i have to disagree , building a brand name is nothing and can't get u anything

look at sony , look at the ps3 , where is it now?look at how SEGA felt and how Ninty was crushed 2 times for 2 generations in what did the brand name help them?

sony can afford more losses but they don't want to because they want to start strong with ps4 , if they drop the price they are gonna have a hard time with the ps4 even harder form what it is now

Well, that's wrong. Without the Sony brand, the PS3 would have been a disaster. Why do you think it's selling so well in others? Is that based upon its brand, in some capacity?

Anyway, my assertion was that Microsoft is focused on building the Xbox brand, I didn't mention if that was a sound strategy or not. It's undeniable that MS is focused on brand building with the Xbox. However, we can disagree on how important brand is, which we do.

You'd be surprised how quickly your brand goes down the toilet when you try to sell it for 599$.

Anyway, brand certainly isn't everything. However, early adopters next gen won't automatically assume that FFXIV is a PS4 exclusive. Brand is like a starting point, from which you build. You maintain hype and brand from previous generations, but that doesn't mean that you still don't stand on your current merit. That is why coasting is such a horrible idea. Nintendo never coasts. They make missteps, yes, and they have successes, but consistantly reworking their brand and strategy to fit the market.

To be fair, Sony is trying to reshape its brand in a first party image, and give it mascots, along the lines of Nintendo. This is especially apparent with LBP. However, due to the lack of efficiency in return on investment, and cost to compete, Sony has really dropped the ball when it comes to 3rd parties this gen. Their brand is no long associated with Final Fantasy, Tekken, DMC, or Grand Theft Auto. This is directly attributed to Microsofts strategy.

Next generation, the Xbox will be in a stronger potential position than they were when the 360 launched, in all territories. The Playstation will be in a worse position than they were when the PS3 launched. Now, while the outcome of the console war is large and in part due to mistakes and successes performed at the very inception of the products, brand is very important for early adopters, and while it doesn't play a huge role comparitively, would you buy a Atari Huxron 4000 machine next generation? Or a playstation 4? You'd buy a Playstation 4, because it has the word Playstation in it. That's a brand.