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Impulsivity said:
Blu Ray goes up a ton every time there is a big action movie release. In fact in many cases the Blu Ray version seems to do either about the same or better then the DVD version. Iron Man is a great example of this, Dark Knight will be as well (and Transformers would have been if they were released at the same time).

Really big budget action movies are the ones worth getting on Blu Ray most of all. Sure its nice to have some extra features or better picture quality on a Drama or a Comedy, but action blockbusters are where the attention to detail and sound really shine with Blu Ray.

If you are looking at ALL movies, Blu Ray will take a while to overtake DVD, but in terms of big budget event movies I bet from early 09 at the latest and on Blu Ray will outsell DVD if it doesn't already. As to Blu Ray selling the most OVERALL it may take longer, but it certainly is worth the time even now.

I know I would never have bought Iron Man on DVD. With DVDs I just started buying them a few months after release for 5-10 dollars at Blockbuster (used). They were just a commodity item with low percieved value. Blu Rays, starting with Casino Royale (the first REALLY great Blu Ray movie) have become a 1st week purchase for me on action movies I really like.

it's true that they are more front loaded and that movies like iron man will sell proportionally better than other movies on blu-ray, but even then it's still not even close.  7.2 million on dvd and 500k on blu-ray first week.  You see what i mean?  Even on the first week of a big budget action title like this it only took 14% sales, and as the weeks go on DVD will take a higher percentage of sales.  Blu-ray sales went up 145% this week while DVD sales went up 21% and this only includes the top 20.  That number tells me that iron man makes up more than half of the top 20 sales for blu-ray while the rest of the top 20 for DVD takes up a much higher percentage. 
I'm not saying anything about the future of blu-ray here, but I think too many people have the wrong perception of blu-ray sales right now.

 



currently playing: Skyward Sword, Mario Sunshine, Xenoblade Chronicles X