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Just to reiterate, I wasnt saying Sony will drop the price. Also I dont doubt that Sony will rather make a profit right now. But by no means is this only applied to America. The UK is hit pretty hard by the problems of US as Imentioned in posts on the first page. Plenty of articles in the UK and papers show the UK economy hit hard. More importantly lending is so hard to get in the UK now, and thats how most people shop at christmas.

My point was in terms of Market share the price is certainly more of a factor this christmas regardless of games. It applies more to families who buy christmas presents for their children. I'm a father and own a respectable house in the UK. The crunch certainly has had an affect on my life and we have 2 incomes. The Wii and 360 are positioned great in price for the holiday with the fact that lending is very very hard to come by.