Although I completely agree with Matt, Nintendo will hype the hell out of this - prior to release. I think they are gearing up the final marketing materials now.
Make no mistakes, this game is critical to Nintendo/Wii success in the long-term.
I also have a feeling Ninty are being very quiet on the game, as it has a surprise or two that hasn't been revealed yet (and all the marketing material will show this off).
@twesterm: I just can't wait for the flame wars to begin over review scores that Metroid will get. 1UP will probably give it a "5.5" ;)
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