| selnor said: The problem Sony will face is that money is getting increasingly more difficult to juggle (even before the crunch) and the crunch has not reached it's lowest ebb yet. The price needs to drop by more than $50 in america to have an impact this holiday or we may see the PS3 sales lack the increase that the other 2 will have over the same period. |
I agree with your assumptions, but I think you miss a problem that Sony has:
No one expected such a banking problem. They simply won't have the cash reserves for such a move. At the moment ist can be quite difficult to get a suitable credit from the banks at a usefull rate.
And even if they would take this route it might not help as well as you hope. While 300$ would look better than 400$ I think the major problem might be consumer confidence. Even people that can handle the price (at the moment) are currently not so confident for the future.
They will aks themselves "Do I really need BluRay?" and "Why should I pay so much more if my kids can get most of the games for the cheaper Xbox 360 too?". The gap between the prices of the PS-3 to its competitors now feels much larger, than a few weeks ago.
