Exactly, it's marketing and speaks nothing of quality. It's the 16 bit, 32 bit, 64 bit playground arguments all over again.
What should they tout instead of "HD Gaming"? I'd prefer they drop meaningless terms and let the games speak for themselves. But if they absolutely must speak of graphical power, I suggest they compare Fillrates, as that's simple and speaks more about visuals than the ability to run something in "HD" - which a computer from 1992 can do just fine, so long as the game is very simple.
Most developers don't make their games 1080p, because they'd have to sacrifice too much to reach that resolution. In other words, HD would make their game ugly.
If you think 720p Sims looks better than PS3's GTA IV (which by definition is not HD), then by all means, stick to spouting the superiority of "HD Gaming".
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