People seem to forget one thing. Sony does not want to be "even" with the 360. They need to be selling more then the 360 at a steady stream for a while to catch up in numbers in the US, and in other areas being outsold is not great position either. Sony was the last generation leader by a TON. They made huge $$ because game sales on their console was gangbusters. GTA came out, everyone bought it on the Playstation, same for Tekken, DMC, Guitar Hero, etc. A percentage of each went to sony from those sales. When they look at the numbers, and see at least 50% of those sales on their competitors platform its gotta hurt the bottom line.