Left 4 Dead to have $10 MILLION ad campaign

[vlad321]

BenKenobi88 said:
I personally like having regular servers I can join...because if they're clan servers, and if I like playing with them, I can get to know them and I know exactly where to go if I wanted to play with some of them.

With matchmaking, it seems a little more random to me. Of course there's always the Friends list, but yeah.
For L4D, matchmaking will be nice though...because if you want to play a long campaign with 3 other people, it'd be very nice to be matched up at least a little bit before venturing out...it would suck to get stuck with someone who's going to drop a grenade on your foot.

Also:
http://www.playfuls.com/news_11254_Microsofts_publicity_campaign_for_Halo_3_reaches_a_cost_of_10_million_dollars.html

From a few different links, I read that Halo 3's ad campaign cost about $10 million.
Halo 3 didn't need more than that though, because the extreme hype of it being Halo was plenty.

 

Wait, are they completely gonna remove searching for servers and will just stick with matchmaking? That would really turn me off steam...