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Staude said:

Well nintendo has never gone in the red for it's costumers ?

 

I'm sure that's exactly what Sony was aiming for.

"The PS3 isn't doing too hot right now Kaz, what would you have us do?

Let's lose money on purpose. Then they'll feel bad for us cause we decided to take a hit so they could like us more and buy more PS3's"

That's the dumbest thing I've ever heard. They dropped the price because they were getting slaughtered, no other reason.