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Millennium - Why is it that the X360 price drop produces a 2 week period followed by a crash and burn (from your statement), and the PS3 price drop wound up helping sales for a year?

I think it's comments and ideas like that, that are so counter to what the reality of X360 sales are.

The EU price drop in February helped the X360, not for 2 weeks, but gave it a 100% YOY increase vs. last year, and made massive strides in sales - Even when the PS3 was still had a high price.

Likewise, the US price drop last year led to renewed and increased sales: Last Christmas was the best Nov-Dec period that Microsoft had ever had in the USA from either the Xbox or X360.

The solid, hard truth is that no matter what the fanboys want to say is that price drops do help create growth, retain sales, and lead to new territories. The Playstation 3 did it last year, the X360 is doing it this year. Everyone can argue that price drops don't help, but when the X360 beat the PS3 in September in Japan, it just cemented the fact that they work, even in regions where sales are irrelevant.

And as the OP stated, the X360 is head & shoulders above last year's numbers: 1.3 million more units were sold this year vs. last year - That's despite the fact that '07 had the huge Halo ramp-up in sales (400-500k h/w sold in 1 week), and the price drop happened a bit sooner. That's pretty good progress.



Back from the dead, I'm afraid.