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I just hope Sony starts pushing t least a couple of games per year. No one has more first party games than Sony, and it has been both a bleasing and a curse. On one hand they have titles that hit every possible consumer out there, and that has made Playstation the most popular brand in gaming history. The bad side of that, is the way Sony has handled their marketing of all these great games. Looking at the numbers VG has for PS games last gen, I see a sad reallity. Game like Jak and Daxter, God of War, Ratchet and Clanck, Killzone, Metal Gear Solid, and many more PS games have suffered dearly, due to the oversaturation on the console, and Sony's lack to support them correctly.

If I was in charge of marketing at Sony, I would set a goal to have at least one game that could hit 4 million each quarter. Next year It could start with Killzone 2 in Q1, Infamous in Q2, Uncharted 2 in Q3, and God of War 3 in Q4. There is no reason Sony should not be putting Halo/ Gears type of marketing behind at least one game per quarter. It is just rediculous that a game like Uncharted can not even match a game like Assasins Creed. It is not that the game was not as good, it was the inability of Sony to get any momentum behind the game.

IMO this is the biggest thing Sony needs to work on. Starting with Little Big Planet they have got to get behind their games. Get out action figures, have cartoons featuring the properties, toys at McDonalds, do what is required to properly market a big buget project. At this point if Sony was doing any less to push their games, they would be doing nothing.

As we stand today I see nothing for the future of Killzone 2 marketing, based on the past that I layed out. If it was me Killzone 2 would be the biggest thing of all time, because if you are trying to sell people something then you have to make them believe that.



Stop hate, let others live the life they were given. Everyone has their problems, and no one should have to feel ashamed for the way they were born. Be proud of who you are, encourage others to be proud of themselves. Learn, research, absorb everything around you. Nothing is meaningless, a purpose is placed on everything no matter how you perceive it. Discover how to love, and share that love with everything that you encounter. Help make existence a beautiful thing.

Kevyn B Grams
10/03/2010 

KBG29 on PSN&XBL