I don't see Gears of War 2 selling to people who don't already have a 360. Microsoft's strategy is all screwed up. At E3 they preached about how they were catering to the casual market, they even cancelled Bungie's big announcement for "you're in the movies". Yet all the games that people are throwing to defend Microsoft are Halo Wars (not a casual game), Fable 2 (again not a casual game) and Gears of War 2 (again not a casual game). Sony is the only company that is targeting every market (non gamers with Blu-Ray movies, casual gamers with PlayStation Home and everyone with LittleBigPlanet. So far everyone who is in the beta is loving the game). Now I have given Microsoft alot of credit for the 360 (not here but on other websites), but by the time April 09 is over, the PS3 will be beating the 360 in worldwide sales.
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