Riachu said:
Then explain Infinite Undiscovery? The game has the SE name but the game still isn't selling very well. It even had TV commercials.
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I believe he was speaking subjectively, as in comparing TLR to WKC, neither have the backing of a long established franchised but at least TLR has the big fat SE brand. Level 5 is no where near as famous as SE (at least to western consumers).
edit: as FinalEvangelion has already posted, the above is my intepretation of your question. :/