Many people buy macs for many different reasons. None of them are right (in an absolute sense), its the right choice for them however, at least at that point in time. I know many people that have converted for varying reasons. I'll list a few.
1: Frustration with windows. Many people I know have developed a hatred of windows over the years, mac osx is the most obvious platform to move to in regards to them (thanks to how apple positions its brand and positive word of mouth).
2: Exclusive software. Software like final cut etc is very well made and have lured many content creators I know away from windows.
3: Great aesthetics. Face it macs look great, things that look good sell well in a culture thats image obsessed. This is helped by the ipods ubiquity.
4: Great cross platform compatibility. Macs can run both windows and osx, you get the best of both world wilst not being denied the ability to play pc games.
Not once has my argument ventured into, price, components etc. Because people aren't moving over to macs because they're faster or cheaper. Apple's marketing has been successful, they have well designed pc (on the inside and out), they can run windows, they made the ipod, they designed some nice software and its easy enough to use and learn. Macs have a higher perceived value as a platform, they have the perception of being superior, whereas for many windows conjures up images of frustration and virus's (fairly or not). I've been around tech circles long enough to understand that not one piece of tech is for everyone, whilst macs are my preferred platform atm others may need windows as much as I need to use macs at this point in time. But macs nevertheless are becoming more popular then ever and its mainly because apple is very good at managing its brand image.
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