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OK the headline wasn't MS gives $100 price cut so why is that part so misleading?

It is a price cut and it is a pretty savvy one... Timed really well to coincide with some new releases...

If it disappoints they have room to do another before Xmas.

As for it being a "farce", "misleading", "disappointing"... I think the most disappointing was the Sony $100 price cut on a discontinued model. The consumer thought they were getting a price drop over the long haul... That was misleading.