Microsoft Lowers Price of Xbox 360 by $50

Price drop coincides with release of "Madden NFL 08" on Xbox 360, one of many titles that make up the greatest holiday lineup in video game history.

REDMOND, Wash. -- Aug. 6, 2007 -- Microsoft Corp. today kicked off the greatest holiday lineup in video game history by announcing it will reduce the retail price of Xbox 360™ by $50 (U.S.) beginning Aug. 8 at United States retailers nationwide. Soon to follow, Electronic Arts Inc. (EA) will release its blockbuster video game title "Madden NFL 08" on Aug. 14. "Madden NFL Football," one of the most important mass-appeal franchises in video games, was the top-selling game of 2006 and is the top-selling franchise of the past 10 years. Only Xbox 360 offers a console for all interests and budgets.

"The fact that we have been able to keep our launch price longer than any other console while retaining our leadership position demonstrates that consumers believe in the value of Xbox 360," said Mitch Koch, corporate vice president, Global Retail Sales and Marketing Group, Entertainment and Devices Division at Microsoft.. "On the eve of the best holiday games lineup ever and the launch of 'Madden NFL 08,' there has never been a better time to jump into Xbox 360."

Xbox 360 will enhance the value of its entire family of consoles beginning on Aug. 8. At a new price of $349.99, Xbox 360 offers an unsurpassed experience right out of the box with a 20 GB hard drive, wireless controller, Xbox 360 headset, and more. For those looking for the ultimate value and the freedom to customize their console as they see fit, Xbox 360 Core System now has an estimated retail price (ERP) of $279.99 (U.S.). Xbox 360 Core System provides everything gamers need to hit the ground running while giving consumers the ability to add new features and accessories they want. Dressed in black and equipped with a 120GB hard drive, Xbox 360 Elite will be priced at an ERP of $449.99 (U.S.) for those who want the premium games and entertainment experience. In anticipation of this year's largest blockbuster game launch, the Xbox 360 Halo® 3 Special Edition Console will hit store shelves in September with an ERP of $399.99 (U.S.). Featuring an authentic Spartan green-and-gold finish, this console will include a matching Xbox 360 Wireless Controller, Xbox 360 20GB hard drive, Xbox 360 Headset an Xbox 360 Play and Charge Kit and more.

In addition to being a great value, Xbox 360 is the only place consumers will be able to play all of this year's biggest titles: "Guitar Hero III™: Legends of Rock" (RedOctane/Activision), "Halo 3" (Bungie), "Madden NFL 08" (EA) and "Rock Band" (MTV Games). Xbox 360 is also home to the most exclusive games, such as "Ace Combat 6: Fires of Liberation" (NAMCO BANDAI Games), "BioShock" (2K Games), "Lost Odyssey™" (Mistwalker and feelplus Inc.), "Blue Dragon" (Mistwalker and feelplus Inc.), "Scene It? Lights, Camera, Action," (Screenlife), "Naruto: Rise of a Ninja" (Ubisoft), "Project Gotham Racing® 4" (Bizarre Creations Ltd.) and "Mass Effect" (BioWare Corp.). With a record-setting attach rate of 6.1 games per console sold (NPD, June 2007), a new price and the greatest holiday games lineup ever, Xbox 360 has proved itself as the home of the best games and entertainment at the best value.

Microsoft Lowers Price of Xbox 360 by $50

Price drop coincides with release of "Madden NFL 08" on Xbox 360, one of many titles that make up the greatest holiday lineup in video game history.

"The fact that we have been able to keep our launch price longer than any other console while retaining our leadership position demonstrates that consumers believe in the value of Xbox 360," said Mitch Koch, corporate vice president, Global Retail Sales and Marketing Group, Entertainment and Devices Division at Microsoft.. "On the eve of the best holiday games lineup ever and the launch of 'Madden NFL 08,' there has never been a better time to jump into Xbox 360."

REDMOND, Wash. -- Aug. 6, 2007 -- Microsoft Corp. today kicked off the greatest holiday lineup in video game history by announcing it will reduce the retail price of Xbox 360™ by $50 (U.S.) beginning Aug. 8 at United States retailers nationwide. Soon to follow, Electronic Arts Inc. (EA) will release its blockbuster video game title "Madden NFL 08" on Aug. 14. "Madden NFL Football," one of the most important mass-appeal franchises in video games, was the top-selling game of 2006 and is the top-selling franchise of the past 10 years. Only Xbox 360 offers a console for all interests and budgets.

"The fact that we have been able to keep our launch price longer than any other console while retaining our leadership position demonstrates that consumers believe in the value of Xbox 360," said Mitch Koch, corporate vice president, Global Retail Sales and Marketing Group, Entertainment and Devices Division at Microsoft.. "On the eve of the best holiday games lineup ever and the launch of 'Madden NFL 08,' there has never been a better time to jump into Xbox 360."

Xbox 360 will enhance the value of its entire family of consoles beginning on Aug. 8. At a new price of $349.99, Xbox 360 offers an unsurpassed experience right out of the box with a 20 GB hard drive, wireless controller, Xbox 360 headset, and more. For those looking for the ultimate value and the freedom to customize their console as they see fit, Xbox 360 Core System now has an estimated retail price (ERP) of $279.99 (U.S.). Xbox 360 Core System provides everything gamers need to hit the ground running while giving consumers the ability to add new features and accessories they want. Dressed in black and equipped with a 120GB hard drive, Xbox 360 Elite will be priced at an ERP of $449.99 (U.S.) for those who want the premium games and entertainment experience. In anticipation of this year's largest blockbuster game launch, the Xbox 360 Halo® 3 Special Edition Console will hit store shelves in September with an ERP of $399.99 (U.S.). Featuring an authentic Spartan green-and-gold finish, this console will include a matching Xbox 360 Wireless Controller, Xbox 360 20GB hard drive, Xbox 360 Headset an Xbox 360 Play and Charge Kit and more.

In addition to being a great value, Xbox 360 is the only place consumers will be able to play all of this year's biggest titles: "Guitar Hero III™: Legends of Rock" (RedOctane/Activision), "Halo 3" (Bungie), "Madden NFL 08" (EA) and "Rock Band" (MTV Games). Xbox 360 is also home to the most exclusive games, such as "Ace Combat 6: Fires of Liberation" (NAMCO BANDAI Games), "BioShock" (2K Games), "Lost Odyssey™" (Mistwalker and feelplus Inc.), "Blue Dragon" (Mistwalker and feelplus Inc.), "Scene It? Lights, Camera, Action," (Screenlife), "Naruto: Rise of a Ninja" (Ubisoft), "Project Gotham Racing® 4" (Bizarre Creations Ltd.) and "Mass Effect" (BioWare Corp.). With a record-setting attach rate of 6.1 games per console sold (NPD, June 2007), a new price and the greatest holiday games lineup ever, Xbox 360 has proved itself as the home of the best games and entertainment at the best value.

Microsoft Lowers Price of Xbox 360 by $50

Price drop coincides with release of "Madden NFL 08" on Xbox 360, one of many titles that make up the greatest holiday lineup in video game history.

REDMOND, Wash. -- Aug. 6, 2007 -- Microsoft Corp. today kicked off what was to be the greatest holiday lineup in video game history before GTA4 was delayed by announcing it will reduce the retail price of Xbox 360™ by a paltry $50 (U.S.) beginning Aug. 8 at United States retailers nationwide. Soon to follow, Electronic Arts Inc. (EA) will release its blockbuster video game title "Madden NFL 08" on Aug. 14 for every console ever made. "Madden NFL Football," one of the most important non-exclusive mass-appeal franchises in video games, was the top-selling game of 2006 and is the top-selling franchise of the past 10 years. Only Xbox 360 offers a console for all interests and budgets so long as that budget ain't poor.

"The fact that we have been able to keep our launch price longer than any other console in history while 360s gathered dust around the world and the competition significantly eroded our lead demonstrates that consumers believe that we overvalued a piece of faulty hardware," said Mitch Koch, corporate vice president, Global Retail Sales and Marketing Group, Entertainment and Devices Division at Microsoft.. "On the eve of the best holiday games lineup ever if only we still had GTA4 and the launch of 'Madden NFL 08,' there has never been a better time to jump into Xbox 360 though in a few months we will have an improved system at an even lower price ."

Xbox 360 will enhance the value of its entire family of consoles beginning on Aug. 8. At a new price of $349.99, Xbox 360 offers an unsurpassed experience right out of the box with a 20 GB hard drive, wireless controller, Xbox 360 headset, and red rings of death. For those looking for the ultimate value and the freedom to customize their console as they see fit, Xbox 360 Core System now has an estimated retail price (ERP) of $279.99 (U.S.). Xbox 360 Core System provides everything gamers need to hit the ground running so long as they don't want to save their games while giving consumers the ability to add new features and accessories they want at obscene prices. Dressed in black and equipped with a 120GB hard drive, Xbox 360 Elite will be priced at an ERP of $449.99 (U.S.) for those who want the premium games and entertainment experience but not an HD-DVD player - that costs extra. In anticipation of this year's largest blockbuster game launch, the Xbox 360 Halo® 3 Special Edition Console will hit store shelves in September with an ERP of $399.99 (U.S.). Featuring an authentic Spartan green-and-gold finish sure to match any living room still sporting 1970's decor, this console will include a matching Xbox 360 Wireless Controller, Xbox 360 20GB hard drive, Xbox 360 Headset an Xbox 360 Play and Charge Kit and more.

In addition to being a great value, Xbox 360 is the only place consumers will be able to play all of this year's biggest titles that aren't published by Nintendo: "Guitar Hero III™: Legends of Rock" (RedOctane/Activision), "Halo 3" (Bungie), "Madden NFL 08" (EA) and "Rock Band" (MTV Games). Xbox 360 is also home to the most exclusive games, such as "Ace Combat 6: Fires of Liberation" (NAMCO BANDAI Games), "BioShock" (2K Games), "Lost Odyssey™" (Mistwalker and feelplus Inc.), "Blue Dragon" (Mistwalker and feelplus Inc.), "Scene It? Lights, Camera, Action," (Screenlife), "Naruto: Rise of a Ninja" (Ubisoft), "Project Gotham Racing® 4" (Bizarre Creations Ltd.) and "Mass Effect" (BioWare Corp.). With a record-setting attach rate of 6.1 games per console sold (NPD, June 2007), a new price and the almost-greatest holiday games lineup ever, Xbox 360 has proved itself as the home of the best games and entertainment at the best value. 

"The fact that we have been able to keep our launch price longer than any other console while retaining our leadership position demonstrates that consumers believe in the value of Xbox 360," said Mitch Koch.