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I think NOA's biggest problem is they suck at marketing. Since Gamecube Era only 1 game has been marketed corrected. WiiSports. They show it as fun, they show it as a family game, a party game, and it's why the Wii has been so successful. All of of the other advertising of games has been either abysmal or non-existant. As such, you see Mario's and Zelda's have great sales because they are a known commodity. That's why you'll also see the abysmal DK barrel blast get released here because it will sell because it is DK, they don't need to spend marketing $ or develop a marketing plan. Then you see niche games that are good get constantly passed over for crappy games with name recognition. So now that NOA has shown they are inept at marketing, these games with not receive localization because no matter how good they are they won't sell because consumers won't know they exist.