| Sky Render said: Now here's where it gets interesting. The DSi WOULD be competing with the PSP and iPhone... if the PSP and iPhone were targeting the same customers as the DSi. But they're not. Both of those products target the technology-savvy user. Neither one is user-friendly to technologically inept users, particularly for those features. And most importantly, neither one is actively advertised to the sort of user that the DSi will be reaching out to: the confused, technophobic users who just want an easy solution without all this mucking around with complex hardware. Customer image is everything. If your customers see your product as too complicated, even if you feel it's the simplest product in history, it's too complicated and you need to change it to get those customers to like it. The iPhone and PSP both have that to contend with for many many users. The goal of the DSi is to reach out to those users they cannot. |
I would argue that the PSP and iPhone have still be going after that same group of people though. The DSi will almost certainly be more popular than the two but that really is beside the point I am trying to make. The point I am trying to make is that group that will see the DSi as the easier to use option is part of the market targetted by the PSP and iPhone currently. Doing what the competitor does but better does not strike me as a particularly blue ocean move. It strikes me as a way to directly steal market share from the competition rather than indirectly by expanding the market.
@Deathcape
I still have no idea what you are trying to say. You seem to be saying that because Nintendo put the camera in there it is magically different. That no where but on a Nintendo product could you have software to manipulate music and photos. Seriously, step back and type out your arguement in full. I have no clue what you are driving at but it makes absolutely no sense to me currently.
