@ Gnizmo
The way I understand it:
The DS fat was Blue Ocean phase 1, it attracted Soon to be Customers (people getting bored with your product or about to leave) because offered something new and unique no other device had. The PSP on the other hand was more directed to the people still in love with gaming or multimedia.
The DS allowed gaming to people that wanted to play but found it difficult, however most of this people (girls and old people) could not like the design, the screen was not too bright to see, was heavy etc. The DS Lite then is the answer for all this complaints. The PSP Slim on the other hand, was still for most people interested in gaming or multimedia.
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