Why a New DS makes sense

[Gnizmo]

theRepublic said:

Gnizmo said:
If they come out with a new inventive game that uses the camera then that will be a blue ocean move. I doubt they will make a move like that for a long time though. They seem to be pushing it as a third model of the DS, but they used that "third-pillar" line once before and we all know how that ended. If this does not become their hand held of choice then I guarantee you the cameras will get no real added function and just be gadgety extras.

But my point has, and continues to be that the added functions on their own are not blue ocean as Malstrom claimed. Malstrom seems to think the DS lite was a blue ocean move as well which tells me he is just looking at the hardware capabilities. Neither of the two DS remakes are blue ocean on their own.

The DS Lite was still blue ocean.  Both it and the original DS do things that no other handheld does.  They have no competitors, so they are blue ocean.

The DSi has added features that other handhelds already have.  It now has competitors, so it has stepped back into the red ocean.

 It is in the sense that it is still a DS. It is not a new jump into it though. It appeals to the same basic demographic that the DS did, but now is sleeker and sexier. What you are saying is essentially my arguement quite honestly.

 @deathcape
What I am not getting is why people take what Malstrom says as gospel. No, the DS lite was not some second pillar strategy to reach out to new people. No one will buy a DS lite just because of how it looks. They will buy it because it looks good and has games to sell it. You want to know what is pushing the DS into the non-gaming market? Look at its software library. Brain Age, Cooking Mama, Nintendogs, and a host of other new and interesting games that are not targeted at the core gamer. By your arguement, the PSP slim was blue ocean because it made it slimmer.

 @Soma
Wii Sports is a game and blue ocean yes? Thats what I mean. Blue ocean is a strategy where you appeal to a whole new group of people your competition is not targeting. Moving more into your competitors space cannot be called blue ocean as a result. Adding the functions your competition has cannot be blue ocean.