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Day One/Week One numbers are always going to cast Blu-Ray in an overly favorable ligbt, because the extreme videophiles who rush out to buy a new release as soon as it comes out are the same people who are willing to shell out big money for HD equipment.

A better evaluation would be comparing sales of Blu-Ray against DVD over, say, six months to a year. That's a major reason why Blu-Ray sales have been so slow when new releases weren't appearing - all the videophiles buy them right away at release.

I'm sure the Blu-Ray group will crow about the amazing revenue for week one sales of Iron Man... but that's not really going to tell us much one way or another.

PS: Tracking "market share" is a great way to disguise actual performance.



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End of 2008 totals: Wii 42m, 360 24m, PS3 18.5m (made Jan. 4, 2008)