The OP does have a point, it's basic marketing theory.
People will look at the shelves and go "Oh, £130 for an X-box 360", then they may think "hang on, why is it so cheap?" especially if they compare it to the PS2 which is at the same price (more or less) and they may think both products are compariable due to the price similarity.
The thought pattern may go "Bargin!" and they rush off to the tills or they may think "something's wrong here, I'm not going to buy it".
If the above holds true, expect a spike in sales as the impulse buyers rush to the tills not believing what they see with the low price, followed by a significant slow down as people begin to get suspicious as to why the machine is so much cheaper than the PS3.
The Wii is in another league as it captured the public imagination and started off a low price.
I am largely platform agnostic. I fail to understand why some people get overly fanboyish about what is an inanimate piece of electronics that's obsolete even before it's launched, when there are far more important things to champion, such as preventing environmental destruction or preventing millions of people dying unnecessarily from illnesses. This fact however, doesn’t mean I am not someone who doesn’t enjoy gaming as a pastime (as I have done for the last 20 years) or doesn’t have a strong interest in how the market is evolving – hence my presence on this site.
Platforms owned – PC, DS, X-Box 360, PS3, PSP and Wii.
