Gnizmo on 02 October 2008
How is offering the same thing your competitor is offering going to appeal to a different audience? Blue Ocean is about beating the competition by getting a whole new group of consumers interested in your product. You cannot get a new group of consumers interested in your product by offering them what already exists on a competing product. You can get people considering buying your competitors product to buy yours instead by offering the same features they have even if it is at a reduced quality. DSi offers the same features the competitor has at a lower quality. DSi is not blue ocean.
