well, you can't talk with the DS, one important aspect of the iPhone is that. DS is still a gaming system but with new features, and still they offer something different like music player is different from the iPhone. The iPhone is a multimedia device with gaming capabilities, but most people use it to communicate rather than playing.
Nintendo said they were not "competing" because they were offering different features than the other systems, but it still was a competition, but not a direct competition in offering the same things. That's what the Red Ocean is about, offering the same things with bigger and better specs. DSi camera is not a better camera, but a different camera. Wouldn't this be a Blue Ocean feature then?
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