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Zucas said:
Money. Not as easy to develop for as say the Wii or as cost effective but usually games on the 360 sell pretty well. Thus it gets a lot of support. A lot less risk than to develop for the PS3.

 

 Well it also is much more powerful than the wii...hence it lets the devs do some cool things visually. You don't want to start development for a game like dead rising with an original idea and then realize you can't do half the things becuase the system cant handle it...

I am actually surprised there arent more Wii/360 exclusives. Made for Wii, quickly ported to 360...