I guess it's sold to retailers, if I remember the article correctly it was Nintendo themselves that stated that number. But now that I look at vgchartz numbers, it sounds a bit high considering that the number in germany is 320k.
Also, if switzerland belongs to other europe here on vgchartz, it makes up more than one third of the total account of wii's sold in those regions (140k). Considering that bigger countries like the netherlands, belgium and austria also belong to this region, it seems that switzerland is more important than you thought 
Oh and btw, austria will fail to reach the quarter finals at the euro, i'm afraid, and it will be the swiss team that wins the cup. And next week, both Ried and Mattersburg will be losing against the swiss teams basel and sion
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