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The 360 and the X-Box brand in genereal are geared towards a western audiance. The PS3 even at the higher price point is going to masacre the 360 in sales in the land of the rising sun. One factor is online gaming isn't as big in Japan, but much bigger is the whole image of the 360 as the macho console geared toward the older male gamer. One M rated shooter after another just turns them off. And really I'm sure marketing is a factor, but I don't know how Microsoft can even market this sytem to a Japanese audiance when the system just doesn't have the kind of variety they like over there.